At Viper, we’re dedicated to being a trusted partner for dealers, landscape professionals, and consumers alike, delivering high-performance equipment, outstanding support, and unbeatable value. We understand that our customers rely on us to power their work, which is why every product we offer is carefully developed, rigorously tested, and built to last.
We offer a full lineup of equipment for independent outdoor power dealers, including zero turn mowers, trailers, mini skid steer loaders and attachments, across multiple distinct brands. Each product line operates under its own name, dealer agreement, and marketing strategy, giving dealers the flexibility to carry one brand or our full family of equipment. All brands are supported by the same experienced team and inventory financed through a single, convenient floor plan partner, making it easy to grow with us.
Viper is proudly owned and operated by seasoned industry professionals with over 90 years of combined experience in manufacturing and dealership operations. Our leadership has played a key role in scaling startups into companies generating hundreds of millions in revenue, as well as driving growth for a legacy manufacturer to reach the next level. We bring that same innovation, insight, and dedication to excellence to everything we do at Viper. Backed by a highly experienced sales team and driven by an unwavering commitment to dealer success, we’re here to help you grow and thrive.
Our story begins with founding partners Lonnie Bohrer and Michael Labalastra, both industry veterans with strong backgrounds in dealership operations. Lonnie built and owned multiple successful outdoor power equipment dealerships in Florida, while Michael co-owns Viper Lift Trucks, a forklift manufacturing company, along with several other dealerships.
As the company grew, we expanded our leadership team with Tim Koch and Mike Mitchell. Tim’s deep background in hospitality operations sharpened our focus on exceptional customer and dealer support. Mike—a product leader with broad experience across product, dealer development, sales, and management—left a major mower manufacturer in 2013 to co-found a UTV and mower company that became the fastest-growing zero-turn brand at the time. Later, we welcomed Adam Mullet, former co-owner of another respected top-five zero-turn manufacturer. His leadership and insight further strengthened our ability to understand and support dealers at every level.
Together with a dedicated team of experienced regional sales managers and dealer-focused professionals, we are building Viper to be more than just an equipment manufacturer. We are building a legacy for our dealers. With a unique blend of talent, experience and insight, Viper delivers innovative, high-quality equipment while building lasting partnerships that empower both dealers and customers to succeed.
We offer a full lineup of equipment for independent outdoor power dealers, including zero turn mowers, trailers, mini skid steer loaders and attachments, across multiple distinct brands. Each product line operates under its own name, dealer agreement, and marketing strategy, giving dealers the flexibility to carry one brand or our full family of equipment. All brands are supported by the same experienced team and inventory financed through a single, convenient floor plan partner, making it easy to grow with us.
Viper is proudly owned and operated by seasoned industry professionals with over 90 years of combined experience in manufacturing and dealership operations. Our leadership has played a key role in scaling startups into companies generating hundreds of millions in revenue, as well as driving growth for a legacy manufacturer to reach the next level. We bring that same innovation, insight, and dedication to excellence to everything we do at Viper. Backed by a highly experienced sales team and driven by an unwavering commitment to dealer success, we’re here to help you grow and thrive.